Phone: 916-783-9100

1225 Pleasant Grove Blvd Suite 120
Roseville, California
95678 United States

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About Us

About Us

Gooderham & Associates was founded on the belief that everyone deserves quality independent advice, and a financial plan that begins years before retirement.

Gooderham & Associates provides wealth coaching and comprehensive financial planning to individuals and their families.  Our purpose is to advise and coach our clients on how to build confidence and certainty in their financial future.  We do this in three ways:

  1. We strive to enhance the growth potential of retirement and 401(k) savings
  2. We provide strategies that plan for and protect lifetime income needs prior to reaching retirement
  3. We coach and educate our clients and their families on how to avoid the most common mistakes made by the vast majority of retirement savers

Your Wealth Coaching Team




Ms. Gooderham founded Gooderham & Associates and affiliated with United Planners as a Registered Representative in November 2011. She is responsible for day-to-day client interaction, client planning initiatives, and managing the business of Gooderham & Associates.

Ms. Gooderham’s 22 year industry career began in private banking. In 1998, Ms. Gooderham became a financial advisor with J. Harris Advisors, specializing in tax and retirement planning for professionals in the medical industry. In March 2008, Ms. Gooderham became the owner of J. Harris Advisors and renamed the firm Gooderham & Assc.  Ms. Gooderham received a Bachelor of Arts degree in Business Administration and Business Marketing from California State University, Chico.

Ms. Gooderham resides in Roseville, CA. Her oldest son, Adam, lives and works in Houston, TX. Her youngest son, Kyle, lives and works in Midland, TX. Her passions include time with family and friends, travel, and quilting.  Ms. Gooderham has been a volunteer in Roseville for 20 years, initially as a founding board member of Woodcreek Little League. Her volunteerism and community involvement continues today as an active member of the Roseville Rotary Club.

Professional Licenses include:

FINRA Series 6, 7, 63 & 66
California Insurance Life and Health

Danelle Gooderham is a Registered Representative offering Securities and Advisory services through UNITED PLANNERS FINANCIAL SERVICES, Member FINRA, SIPC. Gooderham & Associates and United Planners Financial Services are independent companies.

Gooderham & Associates does not provide tax or legal advice. The information presented here is not specific to any individual's personal circumstances.

To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

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