Our Values At Gooderham & Associates, it is our goal to add value and provide peace of mind to every person we serve. Our values are the driving force behind everything we do. They guide us in the advice we give, and our clients toward the achievement of their goals.At Gooderham & Associates, we value:Accountability: We will help you follow through on financial commitments by prioritizing your goals, crafting a roadmap to achieve them, and consistently monitoring your progress.Being Proactive: We will face adversity in any financial plan. By being proactive, we are able to react to adversity well. This is what separates the successful strategy, from the struggling strategy.Being Objective: We bring insight and knowledge from the outside to help you avoid emotionally driven financial decisions.Organization: We will help you bring order and understanding to your financial life.Partnership: We will help lead you in your effort to live your best life. This will be accomplished through collaboration. Not just working for you, but with you.Education: We will always explore what specific knowledge is needed for your unique situation, and bring the necessary resources to support your best interest.Relationships: We will be there for you by being responsive and accessible. We will learn about you, and take time to understand your needs, goals, values, and future ambitions.